If you're an advisor or insurance agent who has heard about life settlements but hasn't actually walked a client through one, the most common question we hear is some version of, “What am I actually expected to do?” The short answer is less than most advisors assume. The longer answer is what this guide is for.
A life settlement referral is not the same as selling a product. You are not underwriting the policy, negotiating offers, or producing the closing documents. The broker handles all of that. Your role is narrower, more relational, and — for most clients — far more important. You are the person who recognizes the situation, frames the option clearly, makes the introduction, and stays in the loop while the work happens.
What a Referral Actually Is
A life settlement is the sale of a life insurance policy on the secondary market to a third-party buyer for more than the policy's cash surrender value. A broker represents the policy owner and works with institutional buyers to source competitive offers. We work with a network of those buyers; we do not buy policies ourselves.
When you make a referral, what you are doing is connecting a client whose policy may qualify with a broker who can run that evaluation properly. The trade association for the industry, the Life Insurance Settlement Association (LISA), has long advocated for advisors knowing about this option specifically because so many seniors lapse or surrender policies that could have produced meaningful value on the secondary market. Your referral is what bridges that gap.
Recognizing the Trigger
Most referrals start before the client ever hears the words “life settlement.” They start when something changes in the client's life or policy that makes the original coverage no longer fit. The signals are usually quiet:
- The client mentions premiums are getting hard to sustain — or you see it in their cash flow.
- A spouse has passed, children are grown, or a business has been sold, and the original need for coverage is gone.
- A health change has occurred since the policy was issued.
- A universal life policy is showing premium increases that weren't in the original illustration.
- The client asks about surrendering the policy for its cash value, or about letting it lapse.
None of those guarantees a policy will qualify. But any one of them is the moment a question can be asked. Our piece on why seniors lapse their policies covers the underlying patterns in more detail.
The First Conversation
The first conversation does not need a script, but it does benefit from restraint. You are not pitching anything. You are mentioning an option that may or may not apply, and offering to help the client find out. Something as simple as the following works in most cases:
“Before you make a decision on this policy, I want to make sure you know about an option a lot of people in your situation don't hear about. There's a regulated secondary market for life insurance — depending on the policy and your health, your policy may qualify to be sold for more than the surrender value. It costs nothing to find out. Would you like me to put you in touch with a broker who can take a look?”
A few things to keep in mind during that conversation:
- Do not promise a dollar amount, a payout range, or a guaranteed outcome. Eligibility and offer amounts depend entirely on the underwriting inputs, and even a broker cannot give a real number until those inputs are in hand.
- Frame the broker's role honestly: they work for the policy owner, they run the policy out to a network of institutional buyers, and there is no obligation if the client doesn't like the offers that come back.
- Be candid about the trade-off. A sold policy means the death benefit no longer goes to the client's heirs. For some families that's irrelevant; for others it's the whole conversation. Either way, it should be explicit.
Handing Off to the Broker
Once the client wants to explore it, the mechanical part of your role is short. Most referrals come in through one of three paths: a secure submission form, an introductory email, or a three-way call to make the initial connection. Whichever you prefer, the information we typically need to get started is straightforward:
- Insured's name and date of birth
- Policy type, face value, and approximate premium
- The carrier (we do not need a specific carrier preference from you; we work with policies issued by major U.S. carriers)
- The client's contact preferences
From there, the broker takes over the operational work: ordering the in-force illustration, gathering recent medical records, presenting the policy to institutional buyers, fielding offers, and walking the client through any documents. You are not chasing paperwork or interpreting underwriting decisions. If you want a deeper look at the work the broker is doing on your client's behalf, our article on what a life settlement broker actually does covers it in detail.
Have a client who may qualify?
If you've been thinking about a specific client while reading this, submitting a referral takes a couple of minutes — no commitment on your client.
Submit a Client ReferralDuring the Process
A typical life settlement runs roughly 60 to 120 days from the time the broker has everything they need to a funded closing. Our overview on how long a life settlement actually takes breaks the timeline down by phase. During that window, your role is mostly to stay informed and be available to your client if they have questions about how it fits into their broader financial picture.
You should expect the broker to keep you copied on substantive milestones — the underwriting outcome, the first round of offers, any counteroffers, and the final agreed offer. If your client is comparing the offer against alternatives like restructuring the premium or surrendering for cash value, you are the person best positioned to put those numbers in context for them. The broker can supply the data; the framing belongs to you. The NAEPC Journal of Estate & Tax Planning publishes useful background pieces if you want to deepen your own understanding of how advisors integrate this option into broader planning.
At Closing
At closing, the policy ownership and beneficiary designations are formally transferred, the proceeds are funded to the seller, and any verification of coverage requirements are completed. The client may have questions in the days afterward — about how the proceeds will appear in their accounts, about tax treatment, about whether they need to do anything else. The broker can answer the mechanical questions. The tax questions belong to the client's tax professional. Knowing where to direct each question is part of how you keep the experience clean.
If the referral results in a closed transaction, you receive referral compensation. The structure varies by relationship; we'll walk through it with you before any referral is submitted so there are no surprises.
Why Your Role Matters Beyond the Transaction
The single most common feedback we hear from advisors who have completed a referral is some version of, “I had no idea this was going to be that easy.” The second most common is that the client tells everyone they know. A senior who was looking at lapsing a policy and instead walks away with a meaningful sum tends to remember who pointed them toward the option.
That is the part that is hard to put on a process diagram. Life settlements are still relatively uncommon in the industry, and most seniors will never hear about them unless an advisor brings it up. The role you play is not technical — it is the role of the person who noticed, asked the question, and made the introduction. The rest is workflow.
Ready to make your first referral — or just want to talk it through?
Whether you have a specific client in mind or want a no-pressure walkthrough of how the process actually works, we're happy to talk. No commitment.